![]() ![]() "Given that Mike's Hard Lemonade tasked our agency to help return its flagship brand to greater cultural relevance, this was the perfect opportunity to kick off the new partnership. "We think Rod's viral video is an all-time classic, and will be remembered and re-watched for years to come," he adds. Zoom Cat Lawyer, also known as I'm Not a Cat, is an Internet meme that refers to a viral video taken from a live stream of a civil forfeiture hearing, and being held on the video conferencing application Zoom in Texas ' 394th Judicial District Court. To be honest, the most challenging part was helping him find a store where he could pick up Mike's for the shoot." "Rod spent an hour with us on Zoom, and was a total pro. A virtual courtroom hearing came to an abrupt paws in southwest Texas on Tuesday when an attorney inadvertently appeared on screen as a computer-filter-generated cat. "Mike's gave a quick green-light to the concept, and we shot, edited and posted the video in under 24 hours," says Talbot. Attorney Rod Ponton mistakenly adopted a cat persona in a virtual court hearing in Texas on Tuesday. In fact, Talbot reports that the not-so-beastly barrister responded to an email query "within an hour, and was immediately open to participation" in his first-though purr-haps not his last-ad campaign. I’m here, live, I’m not a cat, he said a few seconds later. ![]() And for anyone left wondering, no, Ponton is not a real-life cat. He said the now-viral line 'I'm not a cat' in a state of confusion and panic as he realised that he could not turn the filter off. Hire one of our blue collar cats, ready to solve your business rodent problem. Our goal is to drive increased awareness, and position the brand as modern and of the times."ĭid Ponton need much convincing to take part? Was catnip involved? Nah, once he tasted the limelight, Ponton just couldn't stay away. 'I'm not a cat.' The 42-second video has already received nearly 1 million views just within a few hours of the hearing. I'm not a cat An incident that happened on 9 February, 2021 when Presidio County Attorney Rod Ponton arrived in Zoom court in the form of a fluffy white and brown kitten. "And given the initial video's enormous popularity , that basically means everyone over 21. I’m here, live, I’m not a cat, he said a few seconds later. The work targets "pretty much anyone who had seen the cat-lawyer video and is over 21," Talbot says. "If anyone on earth needed a Mike's Hard Lemonade last week, it was definitely Rod 'Cat Lawyer' Ponton." "We saw an opportunity to bring back the line in an extremely timely, highly relevant manner," says Matt Talbot, partner and creative chief at WorkInProgress, which crafted the spot as its first outing for the brand. Ad nerds might recognize the tag, "A Hard Day Deserves a Hard Lemonade," as the line Cliff Freeman & Partners used to launch Mike's 20 years ago. ![]()
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